CORE VALUES

Chess Pieces

01

Judgement

  • You make wise decisions (people, technical, business, and creative) despite ambiguity

  • You identify root causes and get beyond treating symptoms 

  • You think strategically and can articulate what you are and are not trying to do

  • You smartly separate what must be done well now, and what can be improved later 

02

Communication

  • You listen well, instead of reacting fast, so you can better understand

  • You are concise and articulate in speech and writing

  • You treat people with respect independent of their status or disagreement with you

  • You maintain calm poise in stressful situations

Image by Debby Hudson
Image by Levi XU

03

Impact

  • You accomplish amazing amounts of important work

  • You demonstrate consistently strong performance so colleagues can rely upon you

  • You focus on great results rather than on the process

  • You exhibit bias-to-action and avoid analysis-paralysis

04

Curiosity

  • You learn rapidly and eagerly 

  • You seek to understand our strategy, market, customers, and suppliers

  • You are broadly knowledgeable about business, technology, and entertainment 

  • You contribute effectively outside of your specialty 

Image by George Hiles

05

Innovation

  • You re-conceptualize issues to discover practical solutions to hard problems

  • You challenge prevailing assumptions when warranted and suggest better approaches 

  • You create new ideas that prove useful

  • You keep us nimble by minimizing complexity and finding time to simplify

06

Courage

  • You say what you think even if it is controversial 

  • You make tough decisions without agonizing

  • You take smart risks 

  • You question actions inconsistent with our values

Image by Muzammil Soorma
Image by EIELEI

07

Passion

  • You inspire others with your thirst for excellence

  • You care intensely about SteelCraft's success

  • You celebrate wins

  • You are tenacious

08

Honesty

  • You are known for candor and directness

  • You are non-political when you disagree with others

  • You only say things about fellow employees you will say to their face

  • You are quick to admit mistakes

Image by Maarten Brakkee
Image by Tom Parsons

09

Selflessness

  • You seek what is best for SteelCraft, rather than what is best for yourself or your group

  • You are ego-less when searching for the best ideas

  • You make time to help colleagues

  • You share information openly and proactively